Reimagining Philanthropy for Lasting Trust and Proven Results

SIDQ — Make a real difference, effortlessly and meaningfully

Image showing - 50% increase in Design Accessibility

Image showing - A projected 40% user retention

Image showing - Intuitive Design. Sidq is Easy to Use

Image showing - The platform which this project was executed on

Image showing - The year this project was done

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Overview

Sidq is a digital philanthropy platform that enables individuals and organizations to support meaningful causes with ease, transparency, and the option to give anonymously.

Client - Hassan & Ibrahim

The Problem

Traditional giving channels often lack transparency, trust, and privacy, making it difficult for donors to ensure their contributions are impactful and discreet.

The Solution

Sidq’s MVP introduces trusted “Families” where donors can transparently fund causes with escrow protection, anonymous options, and verified delivery, ensuring secure, accountable, and meaningful giving.

Impact

Built inclusive, accessible interfaces rated 50% higher in post-evaluation aesthetic and usability scores.
Introduced user-centric design improvements that drove projected 40% increases in user retention and satisfaction.
Recognized by early testers and accessibility-focused communities as a user-friendly solution with broad reach.

Read Detailed Case Study

Overview

SIDQ is a digital platform designed for the philanthropic at heart connecting like-minded individuals to join/create open/public causes they resonate with. Our platform allows you to make a difference with ease by providing access to 'verified' individuals and organizations in need of assistance. We understand that sometimes you may want to remain anonymous, you may also want to get involved in the distribution process, we respect and got you covered. You can monitor the entire process from donation to distribution in the background.

My Role 

Prototype
Visual designer
Product designer
Interaction designer

Platform

Web App
Responsive web design

Year

2022

Problems

After research, it became evident that many well-intentioned people struggle to reach those in need due to various factors. These factors are classified into: Effectiveness, Anonymity and Trust

Opportunity

Supporting intentional individuals in making an impact with a digital product - SIDQ

Goals

Sidq must achieve these goals to be considered successful

Basic Benefits

Discovery and vetting of causes can be done by any member of the family who becomes the lead on the cause
Causes can be co-vetted by other family members
Funds are kept in escrow until maturity
Payments are made to bodies/institutions on behalf of the beneficiary or resources are purchased as required.
Leads provide ongoing support and check-ins to ensure the needs of beneficiaries are met.

Build Trust

Create/join peer-to-peer groups of close friends called Family
Same Family can contribute to any chosen cause
Families are closed invite-only groups
Transparency- Progress reports of all causes are available to all members of the Family
Each cause in a family has its own account.

Flexibility & Annoynymity

Members of a Family have control over their donations
Flexibility to contribute to a cause or not
Flexibility to contribute anonymously
Flexibility to take part in the distribution to benefactors

The Solution - The MVP!

The Sidq MVP allows philanthropists to create groups called "Family" and invite trusted friends and colleagues who share their passion for humanitarian causes. Within a Family, members can propose and vet causes, and fellow family members can participate in various causes without being obligated to contribute to every cause. Donation targets, aims, and deadlines are set for each cause, and funds are kept in escrow until maturity, after which they are used to make payments to appropriate institutions that will benefit the beneficiaries. Continuous follow-up is conducted to ensure that the beneficiaries are benefiting from the funds, and leads ensure the cause is achieving its purpose.

Features

Groups are formed around

A common interest
Trust built from friendship is emphasized
Vetting of cause by member who initiates it
Group vets and approves cause

Flexibility to

Donate anonymously
Choose which causes within the Family to participate in
Participate in the distribution of funds to beneficiaries.

Transparency

Each cause has a separate funding account
Funds are held in escrow until maturity
Funds are used to facilitate beneficiaries not given to them directly
Group members do not control or come in contact with the funds

Market Feasibility 

Pre-launch survey shows strong positive acceptance of the product among the target market, with over 80% of respondents expressing interest in purchasing the product.
Market research indicates a potential market size of 10 million consumers, with a projected annual growth rate of 5%.
Competitive analysis suggests the product has a unique value proposition compared to existing alternatives, with a lower price point and superior features.
Based on these metrics, the product has a strong market feasibility and potential for success in the target market.

Image showing collage of Hi-Fi screens for 'Sidq' project

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