User experience is

Everything

Strategic thinker, delivering clean, effective designs that balance user satisfaction and drive business success. User-focused, data-driven solutions.

Picture of Mubaraq Somuyiwa

Mubaraq Ṣómúyìwá

Years of Experience

5 Years

I am a

UX Writer

UX Designer

UX Researcher

Product Designer

Interaction Designer

I Treat AI as a Tool & Partner

Image Exploration

Enhancing Workflows

Streamlining Solutions

Brainstorming & Clarity

Simplifying Documentation

Trusted by brands across

I’m Mubaraq, a product designer who partners with startups to craft solutions that align user needs with business goals. Since 2020, I’ve helped teams in South Africa, Nigeria, the UK, and Germany deliver impactful systems for logistics, payments, scheduling, and marketplaces, simplifying operations, improving usability, and enabling sustainable growth.

Image showing tools I use to create solutions, Tools I am vast in
Image showing tools I use to create solutions, Tools I am vast in
Image showing - Over 5 projects launched Image showing - over 10 happy clients worked with
A image explaining my perspective to problem solving - 'First, 
make it 
functional, 
then 
make it 
beautiful'
Image showing - over 4 startups worked withA image explaining my solution strategy - 'The best solution comes from exploring multiple alternatives rather than settling for the first one'Image showing - 50+ projects worked on

My Design Process -
How I Make It Happen

Walk in their Shoes

I step into their world to see what’s working, and what’s broken. That’s how I spot real problems and design sharper, smarter solutions.

Pinpoint the Problem

I cut through the noise and get to the point. Who’s it for? What’s broken? How do we fix it? That’s the brief: clear, focused, and ready to build on.

Sketch and Scribble

I don’t wait for perfect. I grab a pen, sketch fast, and get the idea moving. Rough, raw, and real, that’s how momentum starts.

Refine, Refine, Refine

I push past the first idea. Then the second. I tweak, test, and sharpen until it hits right: clean, clear, and built to last.

Test and Tweak

I don’t assume it works, I prove it. I put it in front of users and see what breaks. I watch, learn, and fix it, fast! Until the design does exactly what it’s meant to do. No guesswork. Just results.

Rewind, Rethink, Repeat

If it doesn’t work, I don’t force it, I fix it. I loop back, rethink the approach, tweak what’s off, and keep going until it clicks. No ego, just better results.

I am a work in progress, and that’s the Point

  • What I Use
  • What I’m exploring
  • Where I’m headed
What I Use  - End-to-End (E2E)  DevelopmentWhat I Use  - Qualitative ResearchWhat I Use - Research - Data - DevelopmentWhat I Use - Design ThinkingWhat I Use  - Design System & DocumentationWhat I Use  - Layer Naming ConventionsWhat I Use - User centered DesignWhat I Use - Responsive DesignWhat I Use - Quantitative Researchwhere I’m headed - In-situ Observation (Behavioral Field Study)where I’m headed - Lean UXwhere I’m headed - Data-Rich SectorsWhere I am headed - Sustainable EnvironmentWhat I’m exploring - Interactive Product Experiencewhere I’m headed - Agile UX

Articles - Insightful, Thought-Provoking Ideas

Reviews - What Collaborators Are Saying

“He went beyond UI design, building a scalable design system, enhancing usability, and aligning with market needs. His reliability, ownership, and business-focused mindset made him a growth-focused partner.”

Arafaat M.

CEO, TaskMe - Nigeria

“His work led to a 60% growth in sales and deliveries by translating business needs into effective digital solutions. Mubaraq's ability to guide, teach, and deliver results sets him apart as both a designer and a trusted partner."

Ethan X.

CEO, Ssam Korean Barbeque - Germany

“A strong grasp of UX research, design systems, and team dynamics allowed him to raise both quality and morale on collaborative projects. Colleagues consistently benefited from his humility, domain knowledge, and results-focused mindset.”

Victor N.

Analyst - UK

"He has a great sense for what users actually need and backs that up with clean, purposeful design. Mubaraq is the kind of teammate who quietly ensures everything runs smoother, and his attention to detail really shows in the final product."

Alimi S.

Co - Founder, Vurt - Nigeria

"Analytical, business-savvy, and highly organized, Mubaraq brings strategic foresight and strong leadership to every team he joins. His ability to manage people and resources with precision drives tangible results and long-term impact."

Mustapha O.

Full Stack Developer - Nigeria

"Whether working on wireframes, prototypes, or user flows, Mubaraq brings a strong blend of creativity and structure. He’s incredibly reliable, adapts quickly, and proved to be a steady hand on high-paced, multi-tasking projects."

Oluwafemi O.

Designer & Visual Director - Nigeria

"Mubaraq has a great instinct for user-centered design and always brings thoughtful, well-structured thinking to the table. He’s collaborative, sharp, and consistently delivers high-quality solutions that align with user needs and business goals."

Sophia O.

Project Manager - Nigeria

Previous.

Home.